Online Moorcroft Florian Blues Vase-Blue 198/5 – Ltd Ed 10 Moorcroft

Moorcroft Florian Blues Vase-Blue *also released with Ivory background

2025 Special Release – “Monday 20th January” often referred to as “Blue Monday”

Designer: Kerry Goodwin

Limited Edition of 10 Only

Shape: 198/5

Dimensions: H 12 x W 13.5 x 13.5cm

Purchase Brand New from Moorcroft Pottery

Florian Blues harks back to the nostalgia of a Florian Daisy design by William Moorcroft c.1902 which held delicately structured Dahlberg daisy blooms, with bright yellow flowers. In this Florian design however, Kerry felt that the crisp impact of blue could be raised by focusing purely on shades of blue.

Colour psychology suggests that each shade of blue can carry a different meaning and evoke a different type of reaction. Common associations with the colour blue include calmness and serenity, with blue often found in nature, such as a calm sea and clear sky, as well as intelligence and productivity. Research shows people are more productive when working in spaces with blue tones – certain shades of blue can improve concentration, stimulate thinking and provide clarity.